We are looking for a Head of Marketing. Working as a key part of our client's management team, you will be responsible for overall digital performance and results within a successful eCommerce business.
Role: Head of Marketing (you might be called a Head of Digital, Digital Marketing Manager, eCommerce Manager, CRM Manager, Digital Strategist etc...)
Location: Near Durham
Salary: £50k-£65k p.a. depending upon experience
You will be strategic and analytical in nature and be able to find solutions to problems to ensure maximum return on Digital spend.
Responsibilities…
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Driving digital/eCommerce excellence to maximise ROI
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Managing budgets to deliver eCommerce campaigns that meet or exceed objectives, while remaining on-time and on-budget
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Analyse business-wide consumer analytics and behavioral reporting (i.e. customer segmentation models, analysis of purchase history, demographics etc….)
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Drive continuous optimisation of product recommendations, cross-selling and merchandising opportunities based on customer modelling
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Delivering excellent PPC (Search, Display, Video) campaigns/results in-house
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Producing regular campaign dashboards and reports that enable stakeholders to understand the real-time performance of campaigns
We seek a bright, articulate individual who is commercially savvy and can offer demonstrable knowledge of the following…
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Strong analytical skills coupled with project management and planning skills
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Substantial knowledge in CRM segmentation, campaign management, direct marketing, offer management, data mining, interactive marketing, database marketing, and email marketing.
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Experience working with multiple communication channels in consumer interactions.
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Experience in set-up and development of corporate-level CRM programs and campaigns.
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High level of technical literacy; quickly learning new technologies
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CRM software experience
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Ability to demonstrate excellent ROI results when engaged in similar roles previously
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Ability to manage/lead a small digital marketing team.
In exchange for your expertise, you can expect great training and excellent benefits.
This is a full-time, permanent role. Due to the nature of the team-orientated environment, it is likely to be an office-based role for the first six months.
Both prosperIS and our Client are equal-opportunity employers. No terminology used in this advert is intended to discriminate on the grounds of age, race, sex, disability etc...